Originally from Uruguay, Gricel finds it disconcerting to write about herself in the third person. She considers herself fortunate to have worked in various roles throughout her advertising career, starting from accounts, transitioning through creative, fostering a passion for trend forecasting, and circling back to the creative department, now incorporating social media into the mix. She still firmly believes in the power of ideas.

Living in Los Angeles is fantastic for her. After spending five years in Mexico City, she knows that separating her from Mexican food could have dire consequences.

She also acknowledges the importance of highlighting "work experience" on LinkedIn rather than writing it here.